Site Overview

brw.com.au is the online channel for the distribution of BRW's magazine content.

Innovation, entrepreneurship and success are the key elements driving brw.com.au as it engages readers with insightful, specialised business information. This is the ideal online environment to target business professionals, SME's and high net worth individuals in a clutter free environment.

Further information

For further information, please speak to your sales representative.

Key Statistics

Monthly Page Impressions

123,107

Monthly Unique Browsers

26,753

Source: Nielsen Net Ratings Site Census October 2009

Audience

brw.com.au caters for an audience who is seeking information across investment, property, innovation, management, leadership and emerging companies.

UserProfile

brw.com.au - Senior Business Executive User Profile

Average Age: 46
Average Income (pre-tax): $213,130
Average Net Worth: $1,804,440

Source: AusBRS 2009, Total Visited in Past Month

UserProfile

	Page Impressions	Unique Browsers	User sessions	Frequency	Ave Session Duration
brw.com.au	123,107	26,753	35,944	1.34	2:31
Source: Nielsen Net Ratings (Site Census October 2009)

Summary

Rates

To negotiate your best rates, contact your Sales Executive

Below are the rates for advertising on brw.com.au

Display Advertising Rates

TYPE	CPM ($)	CPM ($) inc GST	SIZE (Pixels Width x Height)
Leaderboard or banner	$150	$165	728x90 or 468x60
Medium rectangle	$165	$181.5	300x250

Display Rates

TYPE	SOV ($)/week	SOV /week inc GST	SIZE (Pixels Width x Height)
Sponsored links 50%* Share of page impressions	$340/week	$374/week	22x22 +33 Char
Permanent link	$500/week	$550/week	22x22 +33 Char

Downloads

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	brw.com.au rates
	Why advertise with FRG online?

Specs & Deadlines

For information regarding brw.com.au technical specs and deadlines, please see below.

N.B. FRG online Media Network includes; afr.com, brw.com.au, afrmagazine.com.au, afrboss.com.au, afrsmartinvestor.com.au, misaustralia.com, cfoweb.com.au, assetmag.com.au and AFR Market Wrap.

FRG Online Technical Specifications

FRG MEDIA NETWORK
Advertising Unit	Elements	Specifications
Leaderboard or Banner	Dimensions	728 x 90 pixels or 468 x 60 pixels
	File Types	JPEG, GIF or SWF
	Maximum File Size	25KB for leaderboards, 20KB for banners
	Animations should be limited to a max. of 20 secs.
Medium Rectangle	Dimensions	300 x 250 pixels
	File Types	JPEG, GIF or SWF. Newsletters - JPEG/GIF. (Animation is ok)
	Maximum File Size	30KB
	Animations should be limited to a max. of 20 secs.
Sponsored Links	Dimensions	2 lines of text - 44 characters each line
	File Types	JPEG or GIF
	Maximum File Size	5KB
MOBILE ADVERTISING
Rectangle (top of page)	Dimensions	Width 120 x lesser or equal to 60 px (proportional)
	File Types	JPEG, jpg or GIF (animation ok)
	Maximum File Size	5KB
Advertiser to provide click-through	URL and any third party tracking tags.
Send your finished creative to	traffic@afr.com.au

FRG Online - technical specs and deadlines

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	FRG Online - technical specs and deadlines

Categories

brw.com.au has the following sections available to advertisers:

Homepage
Business
Technology
Property
Mining & Energy
Innovation
Emerging Companies
Rich
Lists

For further information regarding advertising on brw.com.au, please contact your sales representative.

Research

For information regarding brw.com.au and it's users, please contact your sales representative.

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Contacts

NSW - Fairfax

Helen Page
Level 1, 1 Darling Island Road NSW 2009
Phone: (02) 9282 1935
Fax: (02) 9282 3854
Email: hpage@fairfaxmedia.com.au

VIC - Fairfax

Tricia Lee
Level 2, 469 La Trobe Street VIC 3000
Phone: (03) 9603 3374
Fax: (03) 9670 4328
Email: tricia.lee@fairfaxmedia.com.au

QLD - JF Media

Michael Petersen
2 Eton Street QLD 4066
Phone: (07) 3876 9299
Fax: (07) 3876 9488
Email: michael@jfmedia.com.au

SA - O'Keeffe Media

Payneham
Craig Mueller
The Wellington Centre
Unit 17 / 2 Port Rush Road SA 5070
Phone: (08) 7225 0299
Fax: (08) 7225 0336
Email: craig@okm.com.au

WA - O'Keeffe Media

Jamie O'Keeffe
181 York Street WA 6008
Phone: (08) 9381 7425
Fax: (08) 9382 4850
Email: jamie@okm.com.au