Overview

Chelsea Mordialloc Mentone Independent Map

Advertising in the Chelsea Mordialloc Mentone Independent

The Independent covers the well established bayside suburbs of Chelsea, Mordialloc, Mentone, Aspendale, Aspendale Gardens, Braeside, Carrum, Chelsea Heights, Edithvale, Parkdale and Patterson Lakes.

The area is situated only 28 km from the heart of Melbourne and features magnificent beaches along the shores of Port Phillip Bay.

The Independent has a strong connection with the local readership by reporting and recording what the community and its readers are saying on a range of issues - from the way we are governed locally to environmental and ecological debates.

The close relationship The Independent enjoys with its readers and advertisers is evident in several ways: the popular Letters to Editor page, the extremely popular competitions, especially for theatre and movie tickets through our entertainment pages, the weekly editorial content, our support for local events and the high percentage of local advertising.

Publication Overview

Circulation: 30,007*

*Source: CAB Audit Oct 08 - Mar 09

Published Tuesday
(Code: CHI)

Delivery Summary:

Aspendale	3195
Aspendale Gardens	3195
Bonbeach	3196
Braeside	3195
Carrum	3197
Chelsea	3196
Chelsea Heights	3196
Edithvale	3196
Mentone	3194
Mordialloc	3195
Parkdale	3195
Patterson Lakes	3197
Delivery to addresses marked with "No Advertising Material" or "No Junk Mail" may vary. The delivery summary is a guide only. Some publications may deliver to part suburbs only. For more details; please refer to your account manager.

Download PDF Summary

Rates

To negotiate your best rates, contact your Sales Executive

(Published Tuesday)

The advertising rates for Chelsea, Mordialloc, Mentone Independent can be downloaded in PDF format by simply clicking on the link below. Note these rates are effective until June 2010.

For further information contact our Hastings Office:
Sales: fcnvic_hastsales@fairfax.com.au
Editorial: fcnvic_chelseaedit@fairfax.com.au
tel: (03) 5979 3199
fax: (03) 5979 3579
Address: 2168 Frankston-Flinders Road, Hastings, VIC 3915

Agency Representative: Edwina Sahhar - Senior Agency Account Manager
tel: (03) 9601 2203 or email: fcnagency@fairfax.com.au

Advertising Rates

Size	Casual Rates
Single Module (GST Ex)	$90.00*
Single Module (GST In)	$99.00*
Full Page - MONO (GST Ex)	$2,890.00
Full Page - MONO (GST In)	$3,179.00
1/2 Page - MONO (GST Ex)	$1,445.00
1/2 Page - MONO (GST In)	$1,589.50
1/4 Page - MONO (GST Ex)	$722.00
1/4 Page - MONO (GST In)	$794.20
Colour:
Spot Colour (GST Ex)	$195.00 per colour
Spot Colour (GST In)	$214.50 per colour
Full Colour (GST Ex)	$440.00
Full Colour (GST In)	$484.00
Insert Rates:
$68.00 (GST ex.) per 1,000 up to 8 (A4) pages
$74.80 (GST inc.) per 1,000 up to 8 (A4) pages
POA more than 8 (A4) pages. Inserts are subject to availability.
Costs are based on placing inserts into total circulation (Full run).
Rates for partial run are available upon request.
Conditions:
Production costs may be charged. Please inquire.
Loadings:
Front Page	POA
Prior to Page 15	30%
Annual Spend Discount:
3%	$5,250.00
8%	$10,500.00
13%	$21,000.00
18%	$42,000.00
25%	$63,000.00
30%	$105,000.00
Classifieds Rates (GST inc.):
Rate per column cm (min 3cms) 1-3 weeks	$11.78
Rate per column cm (min 3cms) 13-51 weeks	$10.60
Rate per line (Min 4 lines) 1-12 weeks	$5.47
*Minimum purchase 2 modules.
Rates are effective until June 2010.

Downloads

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	Advertising T&C's
	Chelsea Mordialloc Mentone Independent Rate Card
	Classifieds Specs Download

Specs / Deadlines

Any Questions? Call our customer service

Artwork
• PDF files only, Acrobat Distiller specs available from Production Support. (See Enquiries) • All fonts must be imbedded and subset. CID fonts are not accepted. All images must be CMYK.
• Artwork not to spec will be rejected and requested to be resupplied.

Image Formats
• TIFF or EPS format. Newspaper resolution minimum 200 dpi @ 100 line screen.
• Colour profile available from Production Support. (See Enquiries)
• Illustrations can be supplied as Illustrator, Illustrator EPS or PICT files.
• All bitmap (one bit image) files must be supplied at 600dpi minimum

Electronic Job Delivery
We accept material via Email, CD, Quickcut, Websend and Adonline Direct.
Quickcut – www.quickcut.com.au
Websend – www.websend.com.au
Adonline Direct – www.adonline.com.au LOGIN: adonline PASSWORD: support

Colour
• Publications are produced in CMYK. Please ensure all spot colours are modified to CMYK.
• Total ink weight set to 240% with black at 85%, allow for 25% Dot gain
• Printing Sequence: black, cyan, magenta, yellow.

TYPEFACE GUIDELINES
• Minimum size is 8pt, reverse and non single colour type minimum size is 10pt.
• All fonts supplied in vector art files must be converted to outlines.

RESPONSIBILITY
The client assumes all responsibility for obtaining copyright clearance for all advertisement content when material is supplied. No responsibility can be taken for the omission of an advertisement due to a missed deadline or the supply of incorrect material.

All advertisements requiring specialist colour matching must be supplied with a full size colour accurate proof or equivalent eg: iris, etc. Inkjet/laser/glossy prints are not acceptable and no responsibility for colour reproduction will be accepted if a full-size, colour-accurate proof is not supplied.

ENQUIRIES
Production Support: Toll Free Ph. 1300 666 326
Magazine Publications 03 9473 4700
East Office 03 9238 7777 and West Office 03 8318 5777

Chelsea, Mordialloc, Mentone Independent Deadlines

Advertising Section	Deadlines
Display Deadlines
Bookings	Thursday 2.00pm
Supplied material	Friday 2.00pm

Real Estate Deadlines
Bookings	Thursday Midday
Supplied material	Friday 2.00pm

Classified Deadlines
Trades	Friday Midday
Real Estate	Friday Midday
Auto	Friday Midday
Weddings & Celebrations	Friday Midday
All other Classifieds	Friday Midday

Conditions	Early deadlines apply to public holidays.

Downloads

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	Newspaper Specs Download

Awards & Community

FCN supports a number of events, clubs and organisations each year in order to engage the communities we serve.

Research

Please see the link below for the Chelsea, Mordialloc, Mentone Independent Reader Profile which includes a selection of category and readership snapshots as samples of the incredible reach you could achieve by including the Chelsea, Mordialloc, Mentone Independent in your marketing mix.

Please feel free to contact us for more detailed information directly relevant to your business needs.

Readership Facts

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Circulation 30,007* *Source: CAB Audit Oct 08 - Mar 09	Readership 29,000 Source: Roy Morgan Readership Survey Apr 07 - Mar 09

Downloads

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Features

Chelsea, Mordialloc, Mentone Independent publishes many topical and seasonal features, as well as regular weekly, fortnightly or monthly sections throughout the year to provide our readers with relevant information, both editorially and through advertising messages.

For a selection of sections and features relevant to your needs, please contact your Fairfax Community Sales Representative or the National Sales Office in your state, who can advise you on upcoming opportunities.

Please click on the “contact” tab at the top right for a list of National/Agency representations in Australia.

Contacts

Fairfax Community Network - Hastings Office

Address: 2168 Frankston-Flinders Road, Hastings, VIC, 3195

tel: (03) 5979 3199
fax: (03) 5979 3579

Divisional Editor

name: Keith Platt
e: keith.platt@fairfaxmedia.com.au
t: (03) 5979 3199
f: (03) 5979 3579

Agency Representative - Victorian Senior Agency Account Manager

name: Edwina Sahhar
e: fcnagency@fairfax.com.au
t: 03 9601 2203

Production Manager

name: Rocky Papandrea
e: rocky.panandrea@fairfax.com.au
t: (03) 9473 4766
f: (03) 9473 4702

Sales Manager

name: Anton Hoffman
e: anton.hoffman@fairfaxmedia.com.au
t: (03) 5979 3199
f: (03) 5979 3579

Distribution Manager

name: Neale Heard
e: fcn_circulation@fairfax.com.au
t: (03) 9473 4700
f: (03) 9473 4701

Publications Director (East)

name: Ron Pittard
e: ron.pittard@fairfaxmedia.com.au
t: (03) 9238 7700
f: (03) 9238 7676

Fairfax Community Classifieds

email: classfcn@fairfax.com.au
t: 13 24 25 or (03) 9238 7770
f: (03) 9238 7676

Marketing Manager

name: Allan Brodie
e: allan.brodie@fairfax.com.au
t: (03) 9473 4807
f: (03) 9473 4701

Publisher

name: Colin Moss
Level 8, 250 Victoria Parade
East Melbourne 3002
for Fairfax Community Newspapers

Fairfax Community Network - Interstate Agency Representatives
VIC Edwina Sahhar Senior Agency Account Manager t: 03 9601 2203 e: fcnagency@fairfax.com.au				NSW Jason Ellem Mass Media Publicitas t: 02 9252 3476 e: jellem@publicitas.com
WA Jacinta Minchinton Fairfax Publications Pty Ltd t: 08 9327 4800 e: jminchinton@fairfax.com.au				SA Tim Patrick Fairfax Publications Pty Ltd t: 08 8210 1122 e: tpatrick@mail.fairfax.com.au
QLD Janice Batzloff Fairfax Publications Pty Ltd t: 07 3308 1100 e: jbatzloff@mail.fairfax.com.au