The Cranbourne Journal covers a major part of the fast growing south east region of Melbourne. The Cranbourne Journal is distributed through the Westernport hamlets of Tooradin, Warneet and Cannons Creek as well as Lang Lang, Koo-Wee-Rup, Pearcedale, Cranbourne, Hampton Park, Cranbourne North & Lynbrook. Cranbourne features one of the largest training tracks and facility for horse racing in Victoria and the region generally has a large population with an interest in the equine industry. The Cranbourne Journal reaches a large and diverse audience and is the ideal medium for local businesses to promote their products and services. The newspapers give advertisers access to highly-effective, locally-targeted marketing campaigns that maximise exposure and minimise costs. Regular sections in the Cranbourne Journal include: Insite - all things entertainment from local restaurant reviews to the latest in theatre and dance domain - the essential guide for buying and selling real estate in Cranbourne and surrounds drive - the only place for motor advertising Classifieds - anything from finding a tradesperson or service, to wedding planners and everything in between.
READERSHIP FACTS** ■ 32,000 weekly readers ■ 54% are women, 46% are men ■ 58% of readers are aged between 25-49 years ■ 19% have a diploma or degree and 42% enjoy full-time employment ■ The average household income is $64,970 ■ 27% of readers classify themselves as “big spenders” ■ 75% believe quality is more important than price ■ 72% own or are paying off a house ■ 44% of readers plan to buy a car in the next four years ■ 71% have access to the internet ■ 34% are heavy readers of print
**Roy Morgan Readership Survey Apr 07 - Mar 09
Published Monday (Code: CRI)
Advertising Rates: Single Module (GST Ex)___$80.00* Single Module (GST In)___$88.00* Full Page (GST Ex)___$2,554.00 Full Page (GST In)___$2,809.40 1/2 Page (GST Ex)___$1,277.00 1/2 Page (GST In)___$1,404.70 1/4 Page (GST Ex)___$638.00 1/4 Page (GST In)___$701.80 Colour Spot Colour (GST Ex)___$195.00 per colour Spot Colour (GST In)___$214.50 per colour Full Colour (GST Ex)___$440.00 Full Colour (GST In)___$484.00 Rates are effective until June 2010. *Minimum purchase 2 modules
Display Deadlines Bookings_______Thursday 1.00pm Material___________Friday 3.00pm Realestate Bookings_______Thursday Midday Material__________Friday 3.00pm
Classified Deadlines Trades__________Friday 5.00pm Real Estate_______Friday 5.00pm Auto____________Friday 5.00pm Weddings & Celebrations ____Friday 5.00pm All other Classifieds_______ Friday 5.00pm
Delivery Summary:
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Senior Reporter name: Danielle Butcher e: danielle.butcher@fairfax.com.au t: (03) 9238 7777 f: (03) 9238 7682
Agency Representative - Victorian Agency Manager
name: Matt Connell e: fcnagency@fairfax.com.au t: 03 9601 2849
Divisional Editor name: Peter Simcock e: peter.simock@fairfax.com.au t: (03) 9238 7777 f: (03) 9238 7682
Sales Manager name: Kristina Leckenby e: berwickads@fairfax.co.au t: (03) 9238 7777 f: (03) 9238 7682
Production Manager
name: Rocky Papandrea e: rocky.panandrea@fairfax.com.au t: (03) 9473 4766 f: (03) 9473 4702
Publications Director (East)
name: Ron Pittard e: ron.pittard@fairfaxmedia.com.au t: (03) 9238 7777 f: (03) 9238 7682
email: classfcn@fairfax.com.au t: 13 24 25 or (03) 9238 7770 f: (03) 9238 7676
Publisher
name: Colin Moss Level 8, 250 Victoria Parade East Melbourne 3002 for Fairfax Community Network (VIC)
Marketing Manager name: Allan Brodie e: allan.brodie@fairfax.com.au t: (03) 9473 4807 f: (03) 9473 4701