The Heidelberg & Diamond Valley Weekly is a high-quality, full colour gloss community magazine that circulates in Melbourne's undulating greenbelt communities in the north-east region from Ivanhoe and Heidelberg through Eltham to Christmas Hills. Two council areas are covered, that of Banyule and the Shire of Nillumbik. The magazine is distributed to more than 72,000 homes and businesses each week. Formed from two publications, the Heidelberg & Diamond Valley Weekly is a recognition that the two regions of Banyule and Nillumbik share more than the Yarra River, green spaces and a rare quality of life. Fresh air, fast-flowing streams and a semi-rural feel are synonymous with this area. To the south, it's the Darebin Creek, while to the east and north it's the lush banks of the Yarra River which winds its way through tranquil bush-like properties and close-knit village communities. An area of old and new, a blend of early 20th century period housing along with state of the art architectural design and the famous Elthamstyle mudbricks, this is a relaxed and creative part of Melbourne that the Weekly is proud to be part of. The Heidelberg & Diamond Valley Weekly provides readers with breaking news stories, in-depth feature stories, community sport, profiles on local news-makers information on community events, the latest in fashion, décor, cars, health and beauty, entertainment and food and wine. It also provides an unequalled showcase for local property. While a glossy magazine style publication, The Heidelberg & Diamond Valley Weekly takes the best elements of magazines and blends that with vital local news, happenings and people. It's what makes the Weekly vital to the people of Banyule and Nillumbik.
READERSHIP FACTS** ■ 55% are women, 45% are men ■ 40% of readers are aged between 25-49 years ■ 45% have a diploma or degree ■ The average household income is $89,110 ■ 28% are AB quintile ■ 48% of readers classify themselves as “big spenders” ■ 81% believe quality is more important than price ■ 87% own or are paying off a house ■ 33% of readers plan to buy a car in the next 4 years ■ 77% have access to the internet ■ 42% are heavy readers of print
**Roy Morgan Readership Survey Apr 07 - Mar 09
Published Tuesday (Code: HDL)
Advertising Rates: Casual Rate DPS (GST Ex)___$5,659.00 DPS (GST In)___$6,224.90 Full Page (GST Ex)___$3,143.00 Full Page (GST In)___$3,457.30 1/2 Page (GST Ex)___$1,732.00 1/2 Page (GST In)___$1,905.20 16 Units (GST Ex)___$1,173.00 16 Units (GST In)___$1,290.30 1/4 Page (GST Ex)___$881.00 1/4 Page (GST In)___$969.10 8 Units (GST Ex)___$587.00 8 Units (GST In)___$645.70 6 Units (GST Ex)___$447.00 6 Units (GST In)___$491.70 4 Units (GST Ex)___$294.00 4 Units (GST In)___$323.40 2 Units (GST Ex)___$157.00 2 Units (GST In)___$172.70 Rates are effective until June 2010.
Display Deadlines Bookings ________Monday 5.00pm (8 days prior) Material_______Thursday 11.00am
Classified Deadlines Trades_________Friday 3.30pm Auto___________Friday 3.30pm Weddings & Celebrations ___Friday 3.30pm All other Classifieds_____ Friday 3.30pm
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Senior Reporter name: Simon Pollard e: simon.pollard@fairfaxmedia.com.au t: (03) 9473 4700 f: (03) 9473 4701
Agency Representative - Victorian Agency Manager
name: Matt Connell e: fcnagency@fairfax.com.au t: 03 9601 2849
Divisional Editor name: Alison Dean e: alison.dean@fairfax.com.au t: (03) 9473 4700 f: (03) 9473 4701
Sales Manager name: Frank Tenace e: frank.tenace@fairfaxmedia.com.au t: (03) 9404 7302 f: (03) 9404 7332
Production Manager
name: Rocky Papandrea e: rocky.panandrea@fairfax.com.au t: (03) 9473 4766 f: (03) 9473 4702
Regional Sales Manager
name: Jason Williams e: jason.williams@fairfaxmedia.com.au t: (03) 9404 7333 f: (03) 9404 7332
email: classfcn@fairfax.com.au t: 13 24 25 or (03) 9238 7770 f: (03) 9238 7676
Publisher
name: Colin Moss Level 8, 250 Victoria Parade East Melbourne 3002 for Fairfax Community Network (VIC)
Marketing Manager name: Allan Brodie e: allan.brodie@fairfax.com.au t: (03) 9473 4807 f: (03) 9473 4701