Overview

Hume Weekly Map

Advertising in the Hume Weekly

Launched in October 2004, the Hume Weekly is an exciting local news and advertising medium for the rapidly expanding City of Hume.

Providing accurate coverage of local issues, stories and events, the Hume Weekly is a new voice for the community.

Distributed to more than 35,000 homes and business throughout the City of Hume, the Hume Weekly is quickly establishing a loyal following of readers.

Regular sections in the Hume Weekly include:

News - round up of local stories and issues affecting the community

Sport- Local sport coverage

Drive - from new cars to used cars and everything in between

Domain - whether you're buying, selling or renting, domain is the place for local property

Mycareer - if you're advertising for staff or looking for that perfect job, you're sure to find it in mycareer

Classifieds - anything from finding a tradesperson or service, to wedding planners and everything in between

READERSHIP FACTS**
■ 56% are women, 44% are men
■ 42% of readers are aged between 25-49 years
■ 26% have a diploma or degree
■ The average household income is $76,950
■ 74% believe quality is more important than price
■ 80% own or are paying off a house
■ 36% of readers plan to buy a car in the next four years
■ 58% have access to the internet
■ 37% are heavy readers of print

**Roy Morgan Readership Survey Apr 07 - Mar 09

Publication Overview

Circulation: 35,000

Source: Publisher's Estimate

Published Tuesday
(Code: HUM)

Advertising Rates:
Single Module (GST Ex)___$90.00*
Single Module (GST In)___$99.00*
Full Page (GST Ex)___$2,880.00
Full Page (GST In)___$3,168.00
1/2 Page (GST Ex)___$1,440.00
1/2 Page (GST In)___$1,584.00
1/4 Page (GST Ex)___$720.00
1/4 Page (GST In)___$792.00
Colour
Spot Colour (GST Ex)___$195.00 per colour
Spot Colour (GST In)___$214.50 per colour
Full Colour (GST Ex)___$440.00
Full Colour (GST In)___$484.00
Rates are effective until June 2010.
*Minimum purchase 2 modules

Display Deadlines
Bookings______Thursday 9.30am
Material___________Friday 3.00pm
Realestate
Bookings______Thursday 10.30am
Material__________Friday 3.00pm

Classified Deadlines
Trades__________Friday 4.30pm
Real Estate_______Friday 4.30pm
Auto____________Friday 4.30pm
Weddings
& Celebrations ___Friday 4.30pm
All other
Classifieds______ Friday 4.30pm

Delivery Summary:

Broadmeadows	3047
Campbellfield	3061
Coolaroo	3048
Craigieburn	3064
Gladstone Park	3043
Glenroy	3046
Greenvale	3059
Meadow Heights	3048
Roxburgh Park	3064
Tullamarine	3043
Westmeadows	3049
Delivery to addresses marked with "No Advertising Material" or "No Junk Mail" may vary. The delivery summary is a guide only. Some publications may deliver to part suburbs only. For more details; please refer to your account manager.

Download PDF Summary

Rates

To negotiate your best rates, contact your Sales Executive

Published Tuesday

The advertising rates for Hume Weekly can be downloaded in PDF format by simply clicking on the link below. Note these rates are effective until June 2010.
For further information contact Agency Representative: Edwina Sahhar - Senior Agency Account Manager t: (03) 9601 2203 or email: fcnagency@fairfax.com.au

Advertising Rates

Advertising Rates:
Single Module (GST Ex)	$90.00*
Single Module (GST In)	$99.00*
Full Page (GST Ex)	$2,880.00
Full Page (GST In)	$3,168.00
1/2 Page (GST Ex)	$1,440.00
1/2 Page (GST In)	$1,584.00
1/4 Page (GST Ex)	$720.00
1/4 Page (GST In)	$792.00
Colour:
Spot Colour (GST Ex)	$195.00 per colour
Spot Colour (GST In)	$214.50 per colour
Full Colour (GST Ex)	$440.00
Full Colour (GST In)	$484.00
Insert Rates:
$68.00 (GST ex.) per 1,000 up to 8 (A4) pages
$74.80 (GST inc.) per 1,000 up to 8 (A4) pages
POA more than 8 (A4) pages.
Costs are based on placing inserts into total circulation (Full run).
Rates for partial run are available upon request.
Conditions:	POA
Production costs may be charged. Please inquire.	30%
Loadings:
Front Page	$5,250.00
Prior to Page 15	$10,500.00
Annual Spend Discount:	$21,000.00
3%	$42,000.00
8%	$63,000.00
13%	$105,000.00
18%
25%	$6.25
30%	$5.62
Classifieds Rates (GST inc.):	$4.00
Rate per column cm (min 3cms) 1-3 weeks
Rate per column cm (min 3cms) 13-51 weeks
Rate per line (Min 4 lines) 1-12 weeks

*Minimum purchase 2 modules.
Rates are effective until June 2010.

Downloads

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Specs / Deadlines

Any Questions? Call our customer service

Artwork
• PDF files only, Acrobat Distiller specs available from Production Support. (See Enquiries) • All fonts must be imbedded and subset. CID fonts are not accepted. All images must be CMYK.
• Artwork not to spec will be rejected and requested to be resupplied.

Image Formats
• TIFF or EPS format. Newspaper resolution minimum 200 dpi @ 100 line screen.
• Colour profile available from Production Support. (See Enquiries)
• Illustrations can be supplied as Illustrator, Illustrator EPS or PICT files.
• All bitmap (one bit image) files must be supplied at 600dpi minimum

Electronic Job Delivery
We accept material via Email, CD, Quickcut, Websend and Adonline Direct.
Quickcut – www.quickcut.com.au
Websend – www.websend.com.au
Adonline Direct – www.adonline.com.au LOGIN: adonline PASSWORD: support

Colour
• Publications are produced in CMYK. Please ensure all spot colours are modified to CMYK.
• Total ink weight set to 240% with black at 85%, allow for 25% Dot gain
• Printing Sequence: black, cyan, magenta, yellow.

TYPEFACE GUIDELINES
• Minimum size is 8pt, reverse and non single colour type minimum size is 10pt.
• All fonts supplied in vector art files must be converted to outlines.

RESPONSIBILITY
The client assumes all responsibility for obtaining copyright clearance for all advertisement content when material is supplied. No responsibility can be taken for the omission of an advertisement due to a missed deadline or the supply of incorrect material.

All advertisements requiring specialist colour matching must be supplied with a full size colour accurate proof or equivalent eg: iris, etc. Inkjet/laser/glossy prints are not acceptable and no responsibility for colour reproduction will be accepted if a full-size, colour-accurate proof is not supplied.

ENQUIRIES
Production Support: Toll Free Ph. 1300 666 326
East Office 9238 7777 and West Office 8318 5777

Berwick & District Journal Deadlines

Advertising Section	Deadlines
Display Deadlines
Bookings	Thursday 1.00pm
Supplied material	Monday Midday
Real Estate Deadlines
Bookings	Thursday 9.00am
Supplied material	Thursday 5.00pm
Classified Deadlines
Trades	Friday 5.00pm
Real Estate	Monday Midday
Auto	Monday Midday
Weddings & Celebrations	Monday Midday
All other Classifieds	Monday Midday
Conditions	Early deadlines apply to public holidays.

Downloads

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Awards & Community

FCN supports a number of events, clubs and organisations each year in order to engage the communities we serve.

Research

Please see the link below for the Hume Weekly Rate Card which includes a selection of category and readership snapshots as samples of the incredible reach you could achieve by including the Hume Weekly in your marketing mix. Please feel free to contact us for more detailed information directly relevant to your business needs.

Readership Statistics

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Circulation 35,000 Source: Publisher's Estimate	Readership 33,000 Source: Roy Morgan Readership Survey Apr 07 - Mar 09

Downloads

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Features

Hume Weekly publishes many topical and seasonal features, as well as regular weekly, fortnightly or monthly sections throughout the year to provide our readers with relevant information, both editorially and through advertising messages. For a selection of sections and features relevant to your needs, please contact your Fairfax Community Network Sales Representative or the National Sales Office in your state, who can advise you on upcoming opportunities. Regular sections in the Hume Weekly include: News - round up of local stories and issues affecting the community drive - from new cars to used cars and everything in between domain - whether you're buying, selling or renting, domain is the place for local property mycareer - if you're advertising for staff or looking for that perfect job, you're sure to find it in mycareer Classifieds - anything from finding a tradesperson or service, to wedding planners and everything in between.

Contacts

Fairfax Community Network - Airport West Office

12 Howes Street, Airport West, VIC
PO Box 740, Airport West, VIC, 3042

t: (03) 8318 5777
f: (03) 8318 5736

Senior Reporter

name:
e:
t: (03) 8318 5777
f: (03) 8318 5736

Agency Representative - Senior Agency Account Manager

name: Edwina Sahhar
e: fcnagency@fairfax.com.au
t: 03 9601 2203

Divisional Editor

name: Eugene Duffy
e: eduffy@fairfaxmedia.com.au
t: (03) 8318 5777
f: (03) 8318 5736

Sales Manager

name: Ben Sutton
e: benjamin.sutton@fairfaxmedia.com.au
t: (03) 8318 5710
f: (03) 8318 5736

Production Manager

name: Rocky Papandrea
e: rocky.panandrea@fairfax.com.au
t: (03) 9473 4766
f: (03) 9473 4702

Regional Sales Manager

name: Frank Magnabosco
e: frank.magnabosco@fairfaxmedia.com.au
t: (03) 8318 5725
f: (03) 8318 5736

Distribution Manager

name: Neale Heard
e: fcn_circulation@fairfax.com.au
t: (03) 9473 4700
f: (03) 9473 4701

Fairfax Community Classifieds

email: classfcn@fairfax.com.au
t: 13 24 25 or (03) 9238 7770
f: (03) 9238 7676

Publisher

name: Colin Moss
Level 8, 250 Victoria Parade
East Melbourne 3002
for Fairfax Community Network (VIC)

Marketing Manager

name: Allan Brodie
e: allan.brodie@fairfax.com.au
t: (03) 9473 4807
f: (03) 9473 4701