Site Overview

Realfooty.com.au is Fairfax Digital's hub for everything AFL.

The Site

realfooty.com.au continues to keep loyal AFL fan up to date with the footy season.

Chock-block full of AFL news, expert commentary and leading analysis. The sites also features ladders, full fixtures, live text commentary, photo galleries and video wrap-ups. Readers can also interact via weekly polls, judging the week’s best performer.

Key Statistics

Unique Browsers – 420,058

Page Impressions – 4,027,548

Average visits per month - 3

Average session time in minutes - 03:17

Source: Nielsen Online MI Domestic / NetView, August 2009

Audience

Reach a young, male and metro audience with realfooty.com.au

Roy Morgan September 2008

Demographic Profile
SEX	Profile	Index
Men	86%	174
Women	14%	28
AGE	Profile	Index
18-24	7%	57
25-34	36%	218
35-49	40%	149
TOTAL 50 and Over	17%	45
50-64	15%	70
65 and Over	2%	11
STATES	Profile	Index
N.S.W.	11%	33
Victoria	64%	259
Queensland	6%	31
REGION	Profile	Index
Capital Cities	81%	130

Socio Economic Profile
INCOME	Profile	Index
$30000 or More	81%	190
$30000 to $39999	7%	73
$40000 to $49999	7%	83
$50000 or More	67%	268
$60000 or More	57%	302
$70000 or More	46%	338
$80000 or More	28%	294
$100000 or More	14%	256
$130000 or more	6%	229
SOCIO-ECONOMIC SCALE	Profile	Index
AB Quintile	60%	302
C Quintile	20%	99
D Quintile	7%	36

Rates

To negotiate your best rates, contact your Sales Executive

For information on Fairfax Digital rates please contact your Account Manager.

Downloads

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Terms and Conditions

Specs & Deadlines

Fairfax Digital accepts most IAB standard ad units and offers a number of addtional products. Please note that Fairfax Digital serves DHTML creatives to IE6 & 7 browsers only.

Standard Display Specifications

ad unit	dimensions (pixels) width x height	GIF	Std Flash	Rich Flash	looping
banner	468x60	20KB	40KB	100KB	continuous
leaderboard	728x90	25KB	40KB	100KB	continuous
wide skyscraper	160x600	25KB	40KB	100KB	continuous
mini rectangle	300x125	20KB	40KB	100KB	continuous
medium rectangle	300x250	30KB	40KB	100KB	continuous
half page	300x600	35KB	40KB	100KB	continuous
wide strip	620x45	25KB	40KB	100KB	continuous
strip ad	630x45	25KB	40KB	100KB	continuous
ROI	300x40	na	na	na	na
search box	60x18	na	na	na	na

Downloads

You’ll need the PDF reader to view PDF’s

	standard specification production guide
	expanding creative production guide
	flash production guide
	gif production guide
	in stream video production guide
	Fairfax Digital Optimiser
	popunder production guide
	rich media production guide
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	OTP
	fdtv production guide
	domain production specifications
	otp full page specifications