Site Overview

rugbyheaven.com.au puts advertisers in front of one of the most loyal and affluent audiences in online sport- the rugby fan.

The Site

rugbyheaven.com.au is a dedicated rugby union site that offers ‘true believers’ of rugby throughout the world the most in-depth and comprehensive rugby experience available.

rugbyheaven.com.au is a collaborative venture backed by The Sydney Morning Herald and The Age in Australia, The New Zealand Herald, the Independent group of South Africa, the electronic Telegraph and the Daily Telegraph from the United Kingdom.

Readers can track the rugby action all year round, with current news, expert commentary and leading analysis of the game.

Key Statistics

Unique Browsers – 277,646

Page Impressions – 2,409,533

Average visits per month - 3

Average session time in minutes -03:15

Source: Nielsen Online MI Domestic / NetView August 2009

Audience

Roy Morgan September 2008

Demographic Profile
SEX	Profile	Index
Men	85%	173
Women	15%	29
AGE	Profile	Index
18-24	9%	77
25-34	28%	167
35-49	35%	131
TOTAL 50 and Over	27%	70
50-64	23%	107
65 and Over	3%	20
STATES	Profile	Index
N.S.W.	67%	192
Victoria	9%	34
Queensland	16%	79
REGION	Profile	Index
Capital Cities	74%	119

Socio Economic Profile
INCOME	Profile	Index
$30000 or More	75%	176
$30000 to $39999	8%	92
$40000 to $49999	8%	99
$50000 or More	58%	232
$60000 or More	55%	293
$70000 or More	47%	342
$80000 or More	43%	443
$100000 or More	28%	510
$130000 or more	16%	652
SOCIO-ECONOMIC SCALE	Profile	Index
AB Quintile	55%	274
C Quintile	21%	105
D Quintile	12%	59

Rates

To negotiate your best rates, contact your Sales Executive

For information on Fairfax Digital rates please contact your Account Manager.

Downloads

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Terms and Conditions

Specs & Deadlines

Fairfax Digital accepts most IAB standard ad units and offers a number of addtional products. Please note that Fairfax Digital serves DHTML creatives to IE6 & 7 browsers only.

Standard Display Specifications

ad unit	dimensions (pixels) width x height	GIF	Std Flash	Rich Flash	looping
banner	468x60	20KB	40KB	100KB	continuous
leaderboard	728x90	25KB	40KB	100KB	continuous
wide skyscraper	160x600	25KB	40KB	100KB	continuous
mini rectangle	300x125	20KB	40KB	100KB	continuous
medium rectangle	300x250	30KB	40KB	100KB	continuous
half page	300x600	35KB	40KB	100KB	continuous
wide strip	620x45	25KB	40KB	100KB	continuous
strip ad	630x45	25KB	40KB	100KB	continuous
ROI	300x40	na	na	na	na
search box	60x18	na	na	na	na

Downloads

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