Site Overview

The award-winning theage.com.au delivers quality online news and information with its Victorian perspective and heritage.

Visit theage.com.au

The Site

Complementing traditional strengths in news, business, sport, travel, entertainment and technology coverage, theage.com.au is building new audiences with new sections and specialist sites.

We have forged new communities through dedicated content for women and small businesses and created a richer user experience with multimedia, video and blogs.

Theage.com.au continues to evolve to reflect the changing needs and interests of loyal readers.

Key Statistics

Unique Browsers – 3,442,364

Page Impressions – 114,733,899

Average visits per month - 5

Average session time in minutes - 08:55

Engagement - 1 hour 17 minutes

Source: Nielsen Online MI Domestic / NetView, August 2009

Audience

High net-worth people spend their time on theage.com.au

Nearly 50% of the theage.com.au’s audience earns over $50,000 pa
20% of theage.com.au’s audience earn more than $80,000 p.a. (index of 207)
theage.com.au reaches 52% of the AB socio-economic group

Roy Morgan September 2008

Demographic Profile
SEX	Profile	Index
Men	63%	128
Women	37%	72
AGE	Profile	Index
18-24	15%	132
25-34	28%	168
35-49	32%	119
TOTAL 50 and Over	22%	58
50-64	17%	76
65 and Over	6%	34
STATES	Profile	Index
N.S.W.	12%	35
Victoria	71%	285
Queensland	7%	38
REGION	Profile	Index
Capital Cities	83%	133

Socio Economic Profile
INCOME	Profile	Index
$30000 or More	64%	150
$30000 to $39999	8%	90
$40000 to $49999	9%	112
$50000 or More	46%	184
$60000 or More	39%	207
$70000 or More	28%	206
$80000 or More	20%	212
$100000 or More	13%	230
$130000 or more	5%	216
SOCIO-ECONOMIC SCALE	Profile	Index
AB Quintile	51%	257
C Quintile	20%	99
D Quintile	14%	72

Rates

To negotiate your best rates, contact your Sales Executive

For information on Fairfax Digital rates please contact your Account Manager.

Downloads

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Terms and Conditions

Specs & Deadlines

Fairfax Digital accepts most IAB standard ad units and offers a number of addtional products. Please note that Fairfax Digital serves DHTML creatives to IE6 & 7 browsers only.

Standard Display Specifications

ad unit	dimensions (pixels) width x height	GIF	Std Flash	Rich Flash	looping
banner	468x60	20KB	40KB	100KB	continuous
leaderboard	728x90	25KB	40KB	100KB	continuous
wide skyscraper	160x600	25KB	40KB	100KB	continuous
mini rectangle	300x125	20KB	40KB	100KB	continuous
medium rectangle	300x250	30KB	40KB	100KB	continuous
half page	300x600	35KB	40KB	100KB	continuous
wide strip	620x45	25KB	40KB	100KB	continuous
strip ad	630x45	25KB	40KB	100KB	continuous
ROI	300x40	na	na	na	na
search box	60x18	na	na	na	na

Downloads

You’ll need the PDF reader to view PDF’s

	standard specification production guide
	expanding creative production guide
	flash production guide
	gif production guide
	in stream video production guide
	Fairfax Digital Optimiser
	popunder production guide
	rich media production guide
	video rectangle production guide
	OTP
	fdtv production guide
	domain production specifications
	otp full page specifications

Categories

Complementing Fairfax Digital's strenth in breaking news and busisness information, theage.com.au has a rich approach to other categories.

	News
	Business and Finance
	Sport
	Technology
	Life & Style
	Entertainment
	Traveller

Research

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Contacts

See the contacts below for all advertising questions

Melinda Petrunoff - National Sales Enquiries

Level 2
1 Darling Island Rd
Pyrmont NSW 2009
Phone: (02) 8596 4485
Fax: (02) 8596 4466
Email: mpetrunoff@fairfaxdigital.com.au

Marnie McKeown - State Sales Manager WA

Ground Floor
40 Kings Park Road
West Perth WA 6005
Phone: (08) 9327 4822
Fax: (08) 9481 4228
Email: marniemckeown@fairfaxdigital.com.au