Site Overview

TheVine.com.au provides today's youth with a destination to consume news and information that interests them, as well as, an outlet to express themselves.

The Site

Fairfax Digital have partnered with youth marketing specialists Lifelounge to build an online, mobile & print news and entertainment site for young Australians.

TheVine.com.au provides advertisers access to the hard to reach demographic of 18-29 y/o identity seekers. An audience who want to differentiate themselves from their peers and who consume media in order express.

TheVine.com.au fills the gap in the market for a youth entertainment, information and community portal published by reliable & credible brands and partners.

Key Statistics

Unique Browsers – 418,453

Page Impressions – 4,738,762

Average visits per month - 1

Average session time in minutes - 02:27

Engagement - 5 minutes

Source: Nielsen Online MI Domestic / NetView, August 2009

Audience

For the latest information on thevine.com.au contact your Account Manager.

Rates

To negotiate your best rates, contact your Sales Executive

For information on Fairfax Digital rates please contact your Account Manager.

Downloads

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Terms and Conditions

Specs & Deadlines

Fairfax Digital accepts most IAB standard ad units and offers a number of addtional products. Please note that Fairfax Digital serves DHTML creatives to IE6 & 7 browsers only.

Standard Display Specifications

ad unit	dimensions (pixels) width x height	GIF	Std Flash	Rich Flash	looping
banner	468x60	20KB	40KB	100KB	continuous
leaderboard	728x90	25KB	40KB	100KB	continuous
wide skyscraper	160x600	25KB	40KB	100KB	continuous
mini rectangle	300x125	20KB	40KB	100KB	continuous
medium rectangle	300x250	30KB	40KB	100KB	continuous
half page	300x600	35KB	40KB	100KB	continuous
wide strip	620x45	25KB	40KB	100KB	continuous
strip ad	630x45	25KB	40KB	100KB	continuous
ROI	300x40	na	na	na	na
search box	60x18	na	na	na	na

Downloads

You’ll need the PDF reader to view PDF’s

	standard specification production guide
	expanding creative production guide
	flash production guide
	gif production guide
	in stream video production guide
	Fairfax Digital Optimiser
	popunder production guide
	rich media production guide
	video rectangle production guide
	OTP
	fdtv production guide
	domain production specifications
	otp full page specifications

Categories

thevine.com.au

Research

For the latest youth marketing information contact your account manager.

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Contacts

See the contacts below for all advertising questions

Melinda Petrunoff - National Sales Enquiries

Level 2
1 Darling Island Rd
Pyrmont NSW 2009
Phone: (02) 8596 4485
Fax: (02) 8596 4466
Email: mpetrunoff@fairfaxdigital.com.au

Marnie McKeown - State Sales Manager WA

Ground Floor
40 Kings Park Road
West Perth WA 6005
Phone: (08) 9327 4822
Fax: (08) 9481 4228
Email: marniemckeown@fairfaxdigital.com.au